The hotel and resort industry is on the rise. In fact, the latest data from Statista shows a revenue of $1.53 trillion in 2019 alone. So, it’s not surprising that many entrepreneurs want to get a piece of the pie.
If you’re one of them, you need to know how to market your hotel and resort business for growth. After all, marketing is essential for any business that wants to succeed. Here are some tips on the best marketing investments that will drive growth to your hotel and resort business:
Have an Aerial View of Your Property
Of course, the first thing that potential guests will see is your property. That’s why it’s essential to have an aerial view of your hotel or resort. Doing so will give them a good idea of what your property looks like and what amenities are available.
You can accomplish this by investing in a drone. Many types of this device are available today, so you can choose one that fits your budget. Once you have it, take lots of pictures and videos of your property from different angles.
However, if you’re unsure about operating a drone, you can always hire a professional to do it for you. Many companies provide expert drone aerial inspection that will provide you with a high-quality video of your property.
Make sure to post these videos and pictures on your website and social media pages. You can also use them in your marketing materials, such as brochures and flyers. With this, potential guests will have a better idea of your hotel or resort, which can help increase bookings.
Use SEO to Your Advantage
Search engine optimization (SEO) is one of the best marketing investments you can make for your hotel or resort business. After all, it can help you rank higher in search engine results pages (SERPs), resulting in more organic traffic to your website.
There are many ways to improve your SEO, but one of the most effective is to create high-quality content. That means writing blog posts, articles, and even ebooks that potential guests will find helpful. Ensure to include relevant keywords so that search engines can easily find your content. You can also boost your SEO by building backlinks. It is a process where you get other websites to link to your own. Doing so will not only improve your ranking but also increase brand awareness.
However, SEO takes time and effort to see results. But it’s worth it in the long run, as it can help you drive more traffic to your website and generate more leads.
Invest in Paid Advertising
While organic reach is essential, sometimes you need to boost your marketing efforts with paid advertising. Paid advertising allows you to target the guests you want to reach specifically—and it puts your hotel or resort right in front of them when they search for accommodations in your area.
There are a variety of paid advertising platforms out there, so it’s essential to do some research and find the one that best fits your needs. Once you’ve decided on a platform, create a campaign that aligns with your overall marketing goals—and don’t forget to track your results so you can see how effective your paid advertising efforts are.
It’s an effective way to market your hotel or resort business, but it can be costly. So make sure you have a solid plan before investing in paid advertising. In doing so, you can avoid overspending and ensure that your investment is worth it.
Get Active on Social Media
These days, social media is a powerful tool that every business should be using. Not only is it a great way to connect with potential guests, but it’s also an excellent platform for promoting special deals and showcasing your hotel or resort’s unique features.
Not sure where to start? Begin by creating profiles on the most popular social media sites—Facebook, Instagram, and Twitter—and post engaging content that will grab people’s attention. Remember to use relevant hashtags, post high-quality photos and videos, and ensure your profile is up-to-date with all the latest information about your business.
Soon enough, you’ll start to see an increase in engagement and reach. And as you continue to grow your social media following, you’ll better market your hotel or resort business to potential guests.
Now that you know more about marketing your hotel or resort business, it’s time to get out there and start promoting! By following the tips shared in this blog post, you’ll be well on your way to success. So what are you waiting for? It’s time to get started!