Today, companies demand for more control, better brand safety, and better ad quality. Digital marketers are turning to private marketplaces (PMP) to fulfill this demand. Based on the forecast of eMarketer, private marketplaces will surpass open exchanges in programmatic ad spending by the end of 2021. Advertisers and publishers are expected to spend almost $16
When the pandemic started over a year ago, demand for petroleum went down. This caused a decline in oil prices. An increase in production at the start of April also contributed to this situation, with several US industries pausing to stem the increase in the number of cases across the country. The situation led the
Being self-assured is not something that comes naturally. It is not a characteristic that we are born with. The good news is that we can accomplish it with dedication and regular practice. If you don’t want to stay in the same place in your career and be seen as a valuable asset, there is no
Amid the pandemic last year, the impact on small and medium-sized businesses is tremendous. They had no choice but to close down. One, governments forced them to close their doors since the restriction is that only medical frontliners and essential workers were allowed to go out. Second, people became extra thrifty with their money as
More and more people should learn about the benefits of a daily skincare routine. It can help boost confidence and can become a staple routine toward self-care. So much time, work, and effort go into every beauty product in the market. Research, formulation, and the right marketing strategy make a brand a staple in the
As an entrepreneur, you are constantly looking for ways to grow your business and create a competitive advantage. If you want to be successful in the long term, you must focus on marketing strategies. Many tactics can help boost your conversion rates and generate more revenue, but some of them will work better than others,
Nobody talks about office maintenance enough. Why is that? The first reason could be that people fail to appreciate the importance of regularly maintaining your office. You have to understand that this process is both a business and a real estate investment. It’s a business advantage because, in the process, you help your employees, associates,
It’s official: the Centers for Disease Control and Prevention (CDC) has ordered the extension of the rent and eviction moratorium until July 31, 2021. The earlier guidelines suggested that it should end by June 30 this year. However, the threat of the Delta variant means that congregating in courts or hunting for homes is not
Both new and seasoned entrepreneurs could probably agree that opening a grocery store can be a profitable venture to consider. Not only that you get to take advantage of the never-ending demand for grocery items, but you’re also contributing to the growth of your local community while also earning a living. Plus, this also allows
The world of craft beer is an exciting one, with ingenious artisan brewers coming up with new and unique flavors each year. Flavor combinations that haven’t been thought of before are now becoming mainstays. And while many experiments and fads have fizzled out, there are those that have stood the test of time. So if