Brand awareness is crucial because it is one of the first steps in getting customers and earning profit. Awareness is being informed of one’s existence; brand awareness is the level of awareness regarding a brand’s presence.
When you have established good brand awareness, consumers will easily recognize your products and services. This largely influences customers’ purchasing behavior. More customers are likely to purchase from the brand they know and recognize.
Small businesses might not achieve the same level of brand awareness that larger companies have. However, that does not mean that small companies should neglect it. Small businesses can do different ways to increase brand awareness. It includes introducing the business and what it’s about, using social media, and search engine optimization (SEO).
Using Social Media
Social media has become an integral aspect of marketing to the younger generation these days. As over 4.5 billion users use social media every day, businesses can connect and engage with their target market effectively.
To fully harness the power of social media to increase brand awareness, businesses may avail packages for social media marketing. Furthermore, brands can utilize different social media platforms to increase brand recognition. Instagram, for instance, lets brands promote themselves through images and create a community.
Like Instagram, Facebook has the power of creating communities and increasing brand awareness, too. For example, Gallant Dill, an entrepreneur focusing on mentoring programs, grew his business by establishing a community on Facebook. Through the platform, Dill has been able to connect with customers and potential clients.
Using search engine optimization has numerous benefits, including increasing brand awareness. If your brand has a high search engine ranking, chances are more people will be aware of your brand. Moreover, ranking high on the search engine increases your brand’s credibility in the consumer’s eyes.
The key in using SEO is using the best keywords relevant for the brand; the right keywords will help the search engine ranking go up and direct the right audiences to your website.
To get the most out of SEO, a business must create relevant content and post updates regularly. Relevant content also attracts other website links, which significantly helps in improving SEO.
Partnerships with Trustworthy Companies
Partnering with trusted brands will positively affect how consumers will affect your brand. Having loyalty and trust to a well-known brand, clients will associate this feeling with smaller businesses that partnered with a stronger brand.
For example, a lesser-established company partnering with Apple or Samsung will benefit significantly because people know about the credibility of the two brands. Attaching your brand to these trustworthy brands will also increase your brand’s credibility. The goal is to create an association between your brand and an established brand. Having this association will lead more customers to feel at ease with your brand and also increase recognition.
However, smaller businesses can also greatly benefit from smaller brands that already have their pool of customers. The most crucial part of choosing a brand partner is ensuring that it is in line with your own brand’s vision, products, or services.
Partnering with Influencers
Nowadays, influencers have been becoming crucial parts of online marketing strategy. Influencers are a brand of their own. They have followers who trust the brands they promote. If you wish your brand to be known, especially among the younger generation, seek a partnership with influencers.
Influencer marketing is the digital counterpart of a traditional advertising strategy: word-of-mouth. However, it is slightly better because online engagement is measurable through likes and shares. As such, your business can accomplish influencer marketing campaigns through different social media channels like Instagram, TikTok, and Youtube.
The best way to find out which social media channel to choose is to know where your target customers are. For instance, if your brand focuses on lifestyle or fashion, it is most likely that your audience will be on Instagram. Studies reveal that most marketers use their budget for social media marketing on Instagram.
Moreover, studies found that by using influencer marketing, 89% of marketers got a better return on investment than those who did not use the marketing strategy.
To get the most of influencer marketing, brands must give influencers creative freedom. Audiences have chosen to follow these influencers because of their brand of content. These influencers are experts in creating content that will attract more followers and build a sense of trust in one’s brand.
Brand awareness is only the beginning of creating a strategy that attracts customers to a brand. Through brand awareness and recognition, you can lay a foundation toward growth. However, your business must combine this with other strategies to retain and get more customers.