Customers must be able to trust you before buying from you. They must have trust in your messages, that what you’re selling is what you say it is, and that if anything goes wrong with the transaction, you’ll be there to help them.
But the truth is that trust cannot be built quickly or through gimmicks. As they work to fix their image, they realize that a little advertising won’t be enough to remove the bad connotations that people have about them.
People can’t be forced to trust you, and you can’t deceive them out of it. Instead, you must earn consumer trust naturally. But how are you going to accomplish it? Keep reading for effective ways to gain your consumer’s trust.
Be Socially Active
You can benefit from being active on social media in various ways: You increase your brand’s visibility, gain more followers, and those who follow you have a greater understanding of “who” your brand is. The more you reveal this side of your brand, the faster you’ll be able to gain trust.
One of the benefits of increasing visibility through social media is the flexibility it provides: you can spend your time communicating with new and existing followers, sharing images and video, or keeping customers up to date on news and information. The key is to be present and engaged on social media.
You may also use cause marketing solutions to show potential clients that you are a trustworthy company. For example, if you’re launching a campaign about climate change, becoming involved with a social cause can help you achieve positive results from social media and show customers that you’re a trustworthy brand.
Under-Promise and Over-Deliver
Customers no longer trust brands as much as they once did, and one reason for this is that they believe they have been deceived. When a customer feels tricked or manipulated in any way, they likely to reject the brand involved.
As a result, when it comes to all types of client expectations, it’s in your best benefit to under-promise and over-deliver.
If delivery of a product takes a week, tell your consumers it will take two weeks. If a product is supposed to last ten years, say it will last eight. You’ll never have to worry about breaching your promises this way.
Offer Excellent Customer Service
According to the study, 89% of customers switch to a competitor after a bad customer service encounter with a brand. As a result, your first step toward gaining client trust is to improve your customer service and boost your efforts to provide support at every stage.
Trust becomes an issue when a customer has a problem with your products or services. If your customers have a problem, give them timely and helpful customer service, so they will remember you as a trustworthy brand for the rest of their lives.
However, if you drop the ball, you’ll lose a customer for good and possibly suffer reputational damage. When you have the opportunity, go all out with your customer care.
Don’t just look for the cheapest solution to an issue; make sure your consumers are heard and appreciated, and go out of your way to accommodate them.
Always Be Available
Your brand must be always accessible to those that need it. Including a phone number or an instant chat box on landing pages will instantly boost your conversion rate. People are reassured that they can talk to someone at any moment they need.
Make sure your customers have several ways to reach you at all times, and if you have a dedicated sales representative, offer them that person’s cell phone number in the event of an emergency.
The more you communicate with your clients, the better. This is especially true if you’re a consultant or marketer that works with clients one-on-one.
Be honest and transparent about your processes and goals, and if something goes wrong, admit it right away. Any trust you’ve built could be shattered if you’re found hiding details.
Publish Customer Reviews and Testimonials
Consumers always trust other consumers more than companies, regardless of how trustworthy your brand is. That’s because they know that no matter how fair you try to be, you’ll end up favorably promoting your company.
However, you may take advantage of your consumer’s trust in other audiences by posting reviews and feedback on your website. For example, encourage your consumers to post reviews and add them to product pages if you run an e-commerce company.
Whatever strategy you use, hearing from previous customers will make potential customers feel more comfortable giving your company a chance and will help them trust your brand immediately.